Pop food by Vanessa McKeown

I liked right away photographs by Vanessa McKeown, are exquisitely pop, colorful and with an interesting irony that often do not see around.

Vanessa McKeown achieves colourful photographs and with a strong graphic using everyday objects and food.

It is a very interesting mix where quips about the meaning of the words and pictures. Objects, that will surely come from her daily, are simple products that you can buy in a supermarket or find in your house. This makes the project even more interesting because it gives the object a value that has not traditionally.

A balloon in the hands of the photographer becomes an eggplant or a cluster of grapes. They look tasty and very juicy, but in reality, the final product has very little edible.

The idea is taken directly from the history of painting, the most obvious reference is to trompe-l'œil, that is a painting technique which literally “deceives the eye” of the the viewer into believing that depth and three-dimensionality behind a subject are true.

If you want to find out more about this technique I suggest you read here.

It's great fun video, She plays with food and color, I place below.