Party dress in the fabulous Sixties

The “Fabulous 60s” are fabulous for the continuous search for solutions to unexpected problems. If you think about it in the decade before it explodes the economic boom in Italy and people leaving the countryside for emptying the cities, spaces are increasingly reduced, disappearing fields as sang Celentano and “Journal” He was striped hanging on butcher hook in communal bathrooms in the yard.

So tell me… I belong to the generation of “Sweet baked Halbert” and “Barbie fior di pesco”.

But back to the fabulous sixties with an eye to the production of innovative materials, not so much for the quality, but to use it.

For example,? The paper.

In 1966 the Scott Paper Company (…just the toilet paper) began producing and selling a model of disposable dress made entirely of paper and, considering the really affordable cost 1 dollar, Wearable by anyone.

The success of the product is quite easy to imagine, If the dress is too long instead of going to the tailor will take scissors and cut yourself, If you mistakenly cut or you fancy stove jumps, you don't have to stretch and color and paste you can edit.

So within 8 months the Scott Paper Company sold the beauty of a half million garments because he had the ingenious idea of associating to each piece a gift voucher for one of its many products.

Things went even better business card when, one year later, fashion moved into Great Britain with the Beatles and then in France When you create a type of bikini paper that disintegrates upon contact with water.

At this point the Mars of Asheville and Hallmark begin to produce paper clothes that become the quintessential fashion accessory to entice even the art world in the person of Andy Warhol, that in Ecstasy from fumes of soup Campbell, signature apparel inspired by the eponymous brand, who then resell as product advertising.

The party dresses products from Hallmark they are even sold in plain tablecloths, napkins, cups and saucers all strictly of colored paper, fiorata and convoluted according to current trends.

And now? After the 1960s, What do we make the Charter?

Certainly not use it for dressing, but we are on the way that many artists engage in the production of highly spectacular outfits. Maybe next voltane talk.